Internet Marketing in 10 Minutes

Throughout my day on the job I find myself constantly explaining to my client’s things like writing content and even link building is one of a kind. They both are vital parts of on site optimization efforts. Giving advice on these two topics is probably one of the things I spend most of my time doing each and every day.

The conversation usually focus’s on what parts of content the website owner is using for linking purposes to internal or external pages. It is simple enough to say, “Click Here”, “Here”, “E-Mail Me” and so on.

When writing content it is a fairly decent idea to include the desired target keyword within your content. When that doesn”t seem possible with how you wrote it out then you should consider rewriting the content. If THAT doesn’t work for you then at least try to use parts of your keywords within the content.

What looks better from these two sentences?

• Click here for an example of keyword parts
• I’ve written a blog post on keyword parts if you are interested

From a visitor point of view, “Click Here” is a straight forward invitation to do something. From a search engine spider point of view you’ll get them to follow the link but when they record what the anchor text link was all they will see is, “Click Here”

From a visitor point of view, “Keyword Parts” explains what they are getting when they click on the link. Since most people surfing the web can identify a link and what you are supposed to do (Click It), you really don’t need to instruct them on what to do. From a search engine spider point of view you’ll get them to follow the link and they will record a potential keyword for the anchor text link.

Through this example I hope that my advice has given you some idea’s to look at when you are writing content. I also hope that you’ll pay attention to what you are using as the anchor text link.

John Jones

- 10 minutes of SEO, SEM & Internet Marketing

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One thing I’ve always liked to share with my clients is
that when they write content for their website that they should always consider
the parts of keywords and not just the keywords themselves. I personally think
both the actual keyword and the parts of the keyword are vitally important.

I have clients that rank well within the search engines for keywords they aren’t
even purposefully targeting. It just so happens that parts of the actual keyword
are found within the content of the page that they have written.

When giving this content writing advice to my Realtor clients I like to use
the following example:

“Tahoe Tyrol is nestled just South of Heavenly Ski Resort and many of
the luxury homes overlook the beautiful lake”….

Notice that within this sentence I my focus is on Tahoe Tyrol which is a fairly
pricy community in South Lake Tahoe California. By picking apart this sentence
I could potentially find myself ranking for the following keywords without actually
including them into the content.

1. Tahoe Tyrol luxury homes
2. Lake Tahoe luxury homes
3. Lake Tahoe homes
4. South Lake Tahoe luxury homes
5. South Lake Tahoe homes

The above terms are specific to my audience but there are a few keywords that
I might ‘accidentally’ end up ranking well for as well; they are:

1. Heavenly Ski Resort
2. Luxury lake homes
3. Luxury homes
4. Lake homes
5. Tahoe ski resort
6. Heavenly Tahoe

Some of these terms are actually found within the sentence like ‘Heavenly Ski
Resort’ and ‘luxury homes’. However they weren’t actually keywords I purposefully
wanted to target when writing the content.

John Jones

- 10 minutes of SEO, SEM & Internet Marketing

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It would appear that I am a big fan of the Axandra newsletters. The authors write some pretty amazing articles and the content is well worth a rant and rave every now and then.

On February 26 2008 they published a nicely written article titled, “How Yahoo’s phrased based indexing affects your website rankings”. I highly suggest giving it a read when you have a few minutes; it has some quality advice that I am incorporating into this very blog post.

Instead of discussing how Yahoo’s phrased based indexing affects rankings, I would like to look at how it will change the way some of us will write content. The following content writing advice certainly isn’t old advice but it is something I’d like to revisit on my marketing blog.

The patent application indicates that Yahoo tries to understand concepts instead of single words. For example, someone looking for “tiger woods” isn’t just searching for web pages that contain this word combination.

If a page contains the phrase “tiger woods” as well as some related keywords such as “golf”, “green” and “clubs” then it is more likely a match for a search for “tiger woods” than a web page that has a story about a tiger in the woods that threatened a boy with the name Mowgli that doesn’t contain the related keywords.

So if I understand this right; in order to rank well in Yahoo for the term, “Content Writing Advice” it is a good idea to write about copywriting and maybe have a few guest content writers post to my blog with related topics.

How about your own goals with Yahoo? Are you a Realtor in Denver wanting to rank well for “Denver real estate”? Be sure to write about Denver related topics so Yahoo doesn’t think you are writing about John Denver. If you are a Realtor in Denver whose name is John then I’d suggest changing your name or using an alias.

Anyways, just some rambling to get me back into my blog. I have a few more ideas that I’d like to write about on this topic over the next couple of days. I hope that my input and advice on writing quality content to improve rankings in Yahoo will be helpful to those who can understand my writing ranting.

Tomorrow evening I want to talk about using the parts of your keyword within content to help boost relevance for that targetted term

John Jones

- 10 minutes of SEO, SEM & Internet Marketing

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