Internet Marketing in 10 Minutes

Today I spoke with someone for about 30 minutes. He was looking for a SEO firm that could help him rank for terms like, “register domain”, “domain name registration”, “domain registrar”.

I instantly start to think of Network Solutions, GoDaddy, Register and other highly reputable companies in the domain name registration industry. I also start to think of Danny Sullivan, Bruce Clay, Greg Boser, and Eric Ward. In my mind this is these are the types of people that would be able to pull off such a project.

The gentleman I was talking to informed me that he was quoted $3,600.00 for the year by one company or individual. My first response was,

Rule number one for anyone looking for search engine optimization services is to ask yourself if it is to good to be true. Doing this will help you avoid the SEO burn effect and better gage the serious bidders against the non serious bidders.

I ended up telling him that less competitive keywords would be a better investment for his money. With an industry like that it is far better to target a large amount of long tail terms then throw your money up against companies that have more to throw back like GoDaddy.

Note: Long tail keywords are terms that are searched less. In this guys case that might be “bulk cheap domain name registration”.

Anyways, he is now going to send me a list of 30 keywords that he thinks he’d like to rank for. I’ll do some initial keyword research and most likely double or triple that list and present to him a bid. If he turns me down then at least he gets to walk away with some thorough keyword research and I’ll have the same research for later down the road.

Building trust and warning a client against potential danger (especially when it comes to their money) is a sure way to improve the total number of projects you are awarded through out your year.

No Comments »