This post is going to look a little messy with a lot of bolding but it is done for a reason as you’ll see when you get to my closing paragraph.

I’m not one to buy into keyword density. This is something that the search engines have long ago figured out was being manipulated by Internet Marketing individuals. Keyword density is the practice of including your desired keyword term(s) multiple times within pages content so that a certain ratio of content and those keyword term(s) exist.

While keyword density may not be a factor to consider anymore, it does help if you actually include the keyword within the content of your page. Google is smart enough to put two and two together but it is a much nicer approach if you simply mention your keyword within the content.

If someone searches for say, “Content Writing Advice” then it would make sense to make sure they read something about the topic itself. Don’t short change yourself by not mentioning your keyword term visibly through out your content.

Writing captive content is one thing but being able to write content that is keyword rich is another thing. Before writing your content, my advice would be to figure out what your target audience is going to be searching for to find you and then write your content around a few of those terms on each page. It is simple writing advice but you’d be surprised at how many people miss this small but important step when writing content.

Notice that in my above remarks I stated that Google can put two and two together but it is nicer if you simply mention the keyword? I’ve taken advantage of doing both of these in this blog post. The keyword I used as an example is mentioned within the content and so are the parts of the keyword. I’ve bolded each full or partial instance so you can see what I mean by putting two and two together.

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